Advertise your business with WRFM

WRFM is YOUR local radio station for Oxfordshire and the Cotswolds.

With a reach of over 400,000 listeners and a large social media following.

We broadcast to a wide ranging audience with our daytime programming focusing on music from the 1960’s to today, along with local news, traffic information, weather and events for Oxfordshire and the Cotswolds. Our specialist programming during the evenings and weekends cover a diverse range of music genres as well as spoken word.

By advertising your business on WRFM, you will not only support a growing local community service and its team of volunteers – you will get your business heard!

Reasons to Advertise

Radio is immediate, intimate, filtering into people’s heads, everywhere, car, house, phone, online, cost effective, much more frequent, and persistent than print media and emotive, the listener creates their own experience and images in their mind, imagination is stirred.

It’s YOUR local Community

Witney Radio cares about the community of West Oxfordshire because it’s our community, all our presenters live here, our shows are made here, and we have a strong track record helping the local area with events, campaigns and supporting local businesses through advertising and our business directory listing, the Marketplace.
Help us to help you by advertising on YOUR community radio station.

How to get an On-Air Commercial

Witney Radio cares about the Oxfordshire and Cotswolds community because it’s our community, all our presenters live here, our shows are made here, and we have a strong track record helping the local area with events, campaigns and supporting local businesses through advertising and our business directory listing, the Marketplace.
Help us to help you by advertising on YOUR community radio station.

How much does it cost? – Compared to print media, not that much, radio gives you a lot of bang for your buck. Our commercials get a minimum of 24 plays a week and we usually extend that by making shorter versions to run at different times to keep the listeners mindful that you are out there. Plus we pop you on our website and have social media options as we have a lot of followers. We won’t charge you extra for production. If you want something bespoke just chat to us.

• 3 months – £350 - £500 (min. 24 plays a week)
• 9 months – £600 - £750 (min. 24 plays a week)
• 12 months – £850 - £1100 (min. 24 plays + social media promotion)

Here are some example commercials:

Radio Commercial Script and Production Tips

• Ideally, the script for your radio commercial should be simple and include one primary message. Don’t confuse the listener with too many messages.
• Place the product or service you are advertising at the start or finish of the ad (both if possible but if you have to choose, go for the end – it’s the last thing a listener will hear and therefore remember). Remember to give a contact method at least once (and repeat it 2 or 3 times if time will allow).
• We have found “dry” commercials with no music or an instrumental backing track work best, you do not want to distract the listener from the message.
• We use a professional production company with voice-over artists who make commercials for radio and TV all the time, so be led by them, they know what they’re doing.
• Most commercials are around 25 to 40 seconds max, after that people get bored.
• Finally, remember: one radio commercial, one radio message. Keep it simple!

For more information contact us at ads@wrfm.co.uk | 01993 555 999

Community radio supporting local businesses across Oxfordshire and the Cotswolds.